Case Study: Direct Sales Copywriting

The Brief

To create a quality look and feel for Keiron Bane’s business Direct Sales Copywriting. He does what it says on the tin and ‘writes words that sell your business’. His clients range from SMEs through to smaller corporates; businesses who are looking for copy and need to differentiate their brand and company from the competition whilst delivering a sales message. He wanted to create a logo that was simple, fresh and professional.

Some of the initial ideas for the logo…

(click to view a close-up)

Then we started playing with colour options…

A decision is made...

...and the logo package is created (here's the 'avatar' selection)

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