Case Study: Leadenhall Tailoring

The Brief

To update a logo for the Leadenhall Suit Company. It needed to work with the new name for the business, ‘Leadenhall Tailoring’ and also for other aspects of the business, including a web shop. The client had a preference for the ‘Courier’ font and also wanted the logo in a ‘leaden grey’. It needed to be simple and timeless and work with other branding to attract men who want a quality, bespoke tailoring service.

Some of the initial ideas for the logo…

(click to view a close-up)

A decision is made...

...and the logo package is created (here's the 'avatar' selection)

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